Which problems does your offering solve and do you believe it is worth paying for?

Which problems does your offering solve and do you believe it is worth paying for?

Recently I was part of a mentoring panel where a business owner was seeking marketing advice. On the surface he was doing the “right things”, such as using social media, attending conferences and speaking to the people that make buying decisions, plus the product is cheaper and more accurate than the competition.

So what was going wrong? We discovered that he was unable to articulate an engaging offering  – it was either simply stating the type of product or a long complicated technical explanation. There was little clarity in terms of the problems that it solved nor the benefits generated.

The other complication was that he was uncomfortable "selling" – which is a real challenge if you are a sole trader. You either need to learn how to get comfortable with the value you are providing to your customers, hire someone that can do it for you or find another way to pay the bills. 

The combination of lacking a value proposition that he could share and discomfort with getting people to pay for it sadly meant he'd been expending a lot of effort for little result.

Which problems does your offering solve and do you believe it is worth paying for?

You know how as a business owner you're so focused on getting things done that you don't have time to think about the impact of growth on your operations, and even if you did you're not quite sure where to start so you end up wasting time and money? Growth Curators has a pragmatic framework to minimise growing pains so your organisation can maximise value. 

Why is pragmatic one of my favourite words?

Why is pragmatic one of my favourite words?

It comes from the Greek "pragma" which means deed

It's all about action rather than abstract notions or ideas

It's not just talking, it's doing what needs to be done

It's not just creating a pretty presentation or slick profile, it's creating something that adds real value

It's being realistic and logical 

It's understanding the situation and using that to inform your decision

It sounds good when you say it 

 

Pragmatism is important to us here at Growth Curators, if it is for you as well then get in touch

What skills and capabilities are required for innovation?

What skills and capabilities are required for innovation?

Yesterday I attended the QUT Real World Conversation “How To Make Ideas Bloom” breakfast and had a fantastic discussion with Table 9 on the skills and capabilities required for innovation. Our starting point was that innovation is bandied about and often confused with creativity, however, it actually requires implementation to be true innovation.

Innovation is the translation of ideas into value – be that commercial or social.

It seemed to us that a lot of time and energy is focused on coming up with ideas, or creating the technology to support the idea rather than translating these into value.

The skills required for innovation are those that translate ideas into value

Whilst promoting ideas generation and STEM education are great I believe the key ingredient of operational management is missing from the innovation agenda.  If everyone is busy learning to code who is developing the ability to run the operational side of the business and integrate these ideas to produce value?

There are options out there:

  • Incubators and accelerators support ideas generation and early stage startups, if you can get into one
  • Co-working spaces can result in serendipitous skills transfer
  • Investors provide some capabilities for founders that choose to go down that path
  • There are plenty of specialist providers to service key needs such as finance, marketing and coaching yet these tend to be concentrated on one function rather than providing an integrated whole of business view
  • If you want to learn it yourself the opportunity cost of going to business school is often prohibitive
  • In house resources or the ability to hire traditional consulting firms to implement transformation to support growth are generally the restricted to big corporations

If none of the options above apply how do you access or develop the skills and capabilities to sustain innovation?

That’s one of the reasons I founded Growth Curators – join us on the journey.